SEO for the Travel Industry: Right Place, Wrong Time? A Case Study
“Right place, wrong time” is a song, a quote from Star Trek Voyager and a principle, a basic rule that should be considered by any SEO strategy for the Travel Industry (no matter if we are talking about the biggest Hostel booking company with thousand of destination worldwide or a little hotel website).
Having been involved [...]
SEO conference: International SEO at International Search Summit
International Search Summit (ISS) is the leading global conference about International Search Engine Marketing.
The 4th edition of International Search Summit will be held on 19th November, 2009 in London: the key topic will be International SEO (Search Engine Optimisation).
Despite nowadays everyone is acknowledging the importance of International Search Marketing, the most important International Search Marketing [...]
International SEO and Geolocation: top 10 factors
The Search Engines are providing more and more locally relevant results and in this “Era of mobile Internet” having a multilingual, localised online presence is becoming necessary.
Even though a complete International SEO strategy should consider a number of unique variables this list of the top 10 factors to consider when planning a multilingual SEO campaign [...]
You can’t speak Italian just because you are wearing moustache!
There is a very funny episode of Family Guy where Peter Griffin thinks he can speak Italian just because is wearing moustaches:
What Brian the wise dog says (“you can’t speak Italian just because you are wearing moustache”) is a big truth that can be applied even to Web Marketing: to reach your international target you [...]
