Oscar Carreras: is it really all about links?
Oscar Carreras is a good friend and an ex colleague of mine. We have been working together for almost 3 years in a multilingual SEO company and I know him well enough to be sure he won’t get upset about this article 
Following an article he published on his must-read SEO blog we had a discussion about the most important ranking factors in Google.
SEO for the Travel Industry: Right Place, Wrong Time? A Case Study
“Right place, wrong time” is a song, a quote from Star Trek Voyager and a principle, a basic rule that should be considered by any SEO strategy for the Travel Industry (no matter if we are talking about a big Travel Retail Network with thousand of destination worldwide or a little hotel website).
Having been involved in a wide range of Travel SEO projects during the last 3 years , I thought it would be a good time to share some ideas.
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International Merry Christmas and Multilingual Happy New Year from WebCertain
International Merry Christmas and Multilingual Happy New Year from WebCertain:
to find out what the team are saying please visit
http://www.webcertain.com/multilingual-messages.html
SEO conference: International SEO at International Search Summit
International Search Summit (ISS) is the leading global conference about International Search Engine Marketing.
The 4th edition of International Search Summit will be held on 19th November, 2009 in London: the key topic will be International SEO (Search Engine Optimisation).
Despite nowadays everyone is acknowledging the importance of International Search Marketing, the most important International Search Marketing Conferences all over the world (SMX, SES, PubCon) are dedicating no more than a couple of sessions to Multilingual SEO, International Link BUilding, Localisation etc..
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Italian Pasta Pride and International Localisation
Last night I was watching TV when I saw a infamous pizza delivery company advertising a new kind of regional Italian style pasta called “Tuscani, Bacon Mac ‘N Cheese“. Right.
I have to admit I’m quite sensitive about pizza, pasta, wine and every kind of food that comes from Italy… But yesterday something else caught my attention. There was something annoyingly wrong in that commercial, something I couldn’t focus immediately:
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International SEO and Geolocation: top 10 factors
The Search Engines are providing more and more locally relevant results and in this “Era of mobile Internet” having a multilingual, localised online presence is becoming necessary.
Even though a complete International SEO strategy should consider a number of unique variables this list of the top 10 factors to consider when planning a multilingual SEO campaign for a multilingual website is a good start.
1 – Content
Be sure that your content is correctly localised. This is the first and basic action to take. If your content is not localised your chances to rank in a local search engine are really little. In some case are equal to zero. The difference between “Translation” and “Localisation”, duplication issue and other content related factors will be the subject of another post.
You can’t speak Italian just because you are wearing moustache!
There is a very funny episode of Family Guy where Peter Griffin thinks he can speak Italian just because is wearing moustaches:
What Brian the wise dog says (”you can’t speak Italian just because you are wearing moustache”) is a big truth that can be applied even to Web Marketing: to reach your international target you need a strategy a bit more sophisticated than… wearing moustaches!
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